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(ORLANDO, Fla.) — SeaWorld is ending its signature killer whale breeding programs, the theme park operator said in a statement Thursday.

Its orca programs have come under fierce criticism since the release of the 2013 documentary Blackfish.

“SeaWorld has been listening and we’re changing,” the statement said. “Society is changing and we’re changing with it. SeaWorld is finding new ways to continue to deliver on our purpose to inspire all our guests to take action to protect wild animals and wild places.”

It’s changing its breeding policy, as of Thursday.

But none of the 29 orcas in SeaWorld’s care will be released, according to the statement.

“The best place for them is at SeaWorld. … No whale born under human care has been released successfully,” company CEO Joel Manby said.

“These majestic orcas will not be released into the ocean, nor confined to sea cages. They could not survive in oceans to compete for food, be exposed to unfamiliar diseases or to have to deal with environmental concerns – including pollution and other man-made threats.

“Instead, they will live long and healthy lives under love and care of our dedicated veterinary and other trained specialists where they can inspire this and future generations to be conservationists around the world through natural presentations that are fun, exiting and will educate guests about the plight of orcas in the wild.”

SeaWorld has operations in Florida, Texas and California.

SeaWorld Orlando, where trainer Dawn Brancheau was killed by popular orca Tilikum in 2010, will also follow suit by 2018.

“That was a very horrific moment for our company,” Manby said. “Dawn’s death is something none of us will ever get over.”

Manby also acknowledged that Blackfish did have an impact, saying “whether it’s a movie, whether it’s customers riding us, there is no doubt the mindset of society has changed. I think we have to change with it.”

But SeaWorld hopes the announcement and a new partnership with the Humane Society, previously one of the company’s loudest critic, will “signal a new direction.”

“It’s not perfect, we do have disagreements, but don’t want the perfect to be the enemy of the good,” Humane Society president Wayne Pacelle said in a statement released Thursday.

“Today’s announcement signals that the era of captive display of orcas will end and that SeaWorld will redouble its work around rescue and rehabilitation of marine mammals in crisis and partner with us to tackle global threats to marine creatures.”

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