Home / National News / NJ Attraction Lucy the Elephant Rejects PETA Offer


(MARGATE, N.J.) — New Jersey icon Lucy the Elephant is in need of a makeover, but not from PETA.

According to a statement released on the National Historic Landmark’s website, the Board of Trusteers for Lucy the Elephant passed on a donation offer made by People for the Ethical Treatment of Animals late last week towards a construction and painting project.

Lucy the Elephant is six stories tall and made out of wood and tin. The tourist attraction sits outside of Atlantic City on the Jersey Shore.

The statement said PETA wanted to donate money towards the project if the elephant could be used to promote awareness for the mistreatment of circus elephants.

PETA had planned to hang a banner from the elephant, attach a foam shackle to a leg, and attach a teardrop below one of the eyes.

Lucy CEO Richard Helfant said, “Lucy is a happy place. We must always insure that children who visit Lucy have a happy experience and leave with smiles on their faces. Anything that could sadden a child is not acceptable here at Lucy.”

“While every donation is important to an almost completely self-funded non-profit organization, this one comes with too many conditions,” he added. “Lucy is a National Historic Landmark whose mission is historic preservation. We must be diligent in maintaining her stature as an NHL.”

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