Home / National News / South Dakota to Launch Workforce Development Campaign Asking 'Why Die on Mars?'


(PIERRE, S.D.) — South Dakota officials, in an attempt to attract new residents for the Mount Rushmore state, are asking a new and provocative question: “Why die on Mars, when you can live in South Dakota?”

That’s the slogan they’ve attached to a new workforce development campaign set to begin next month. “We think Mars has what South Dakota wants,” said Commissioner of the Governor of South Dakota’s Office of Economic Development Pat Costello, “thousands of people people lining up to live there.” The video references the thousands of people who volunteered to make the one-way trip to colonize the planet Mars.

“Our goal is to build brand awareness of South Dakota not just as home to Mt. Rushmore,” Costello added, “but as home to thriving industries, job growth opportunities, recreational opportunities and more.”

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