Hunter Hayes is getting his fans involved in the launch of his latest single , “Invisible,” via Instagram. After premiering the song on last month’s Grammy Awards, Hunter asked fans to upload videos explaining why they aren’t invisible, using the hashtag #iamnotinvisible. The clips shows fans sharing their stories of overcoming bullying and other struggles. A mosaic of those videos is now live at HunterHayes.com.
Hunter has also partnered with Child Hunger Ends Here for the “Invisible” launch. That organization will donate the equivalent of one meal to Feeding America for every download of the song sold on iTunes, up to one million meals.
“Invisible” moved 126,000 downloads in its first week out. Hunter begins his We’re Not Invisible tour March 20 in Pikeville, KY.
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