Shania Twain has won multiple awards for her music, but her latest trophy from the Scent Marketing Institute has more to do with her keen sense of smell. Shania recently picked up a SMItty award from the organization for Most Innovative Use of Scent Marketing for her Vegas show, Shania: Still the One.
Here’s how she earned it. At the top of the concert, the air in the The Colosseum at Caesars Palace is infused with Shania’s fragrances Still the One Day and Still the One Night before transitioning into a saloon scent reminiscent of leather, and then into a campfire fragrance.
Shania says, “Creating my new show, Shania: Still the One, was artistically fulfilling, and receiving this award is yet another level of reward I hadn’t even imagined. I’m proud of this unexpected achievement.”
If you’re interested in smelling it all for yourself, tickets for Shania’s show are available at ShaniainVegas.com. Her two fragrances, Still the One Day and Night, are available at The Colosseum boutique.
Copyright 2013 ABC News Radio
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