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The ad for Taylor Swift‘s new perfume, Wonderstruck Enchanted, has been unveiled on the fragrance’s Tumblr page, and it appears that the singer had her upcoming album Red in mind when she shot it.  Taylor is seen sitting on a red velvet lounge that’s been turned on its end, and she’s wearing a strapless, voluminous, floor-length red gown that appears to have roses printed on it.

“I love the look of my ad,” Taylor tells People magazine, adding, “I’m wearing this amazing gown that I loved as soon as I put it on.  It’s a classic look, and that’s been my recent style obsession.  Anything classic and timeless.”

The perfume bottle is also red, and features a cluster of gold charms that Taylor personally selected, just as she did the charms for her first fragrance, Wonderstruck.  This time around, People reports, there’s a bird, a flower, a leaf and a sparkling crystal.

So, what does Wonderstruck Enchanted smell like?  According to People, it’s a blend of wild berries, flowers, passion fruit, white musk and vanilla, and it’ll hit stores in September.  Red, meanwhile, is in stores October 22.

Copyright 2012 ABC News Radio


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