Taylor Swift revealed the details of her new album, Red, in a Web chat with fans from around the world Monday night. The project will be in stores October 22. Taylor also premiered the lead single, “We Are Never Ever Getting Back Together,” at the end of the chat.
“We Are Never Ever Getting Back Together” is an uptempo song about one of Taylor’s ex-boyfriends, though she didn’t get specific about which boyfriend inspired it. Several fans were in the room with Taylor for the chat, and she led them in a singalong of the song as it played for the first time. “We Are Never Ever Getting Back Together” is now available on iTunes and Google Play. Taylor co-wrote it with Swedish pop producers Max Martin and Johan Shellback, best known for their work with the likes of Britney Spears, Pink, Kelly Clarkson and Maroon 5.
“We Are Never Ever Getting Back Together” started out when a friend of Taylor’s ex-boyfriend came into the studio where she was working with Max and Johan. The friend had heard Taylor and her ex were getting back together, which was not the case.
Taylor tells ABC News, “When he leaves, Max and Johan are like, ‘Woah, what’s the story behind that?’ And so I start telling them the story of this just break up, get back together, break up, get back together, just, uh, the worst. And I picked up the guitar and I just — Max said, ‘This is what we’re writing.'”
That’s when Taylor picked up the guitar and started singing the hook for “We Are Never Ever Getting Back Together.”
“It just happened so fast,” Taylor says. “It was so much fun.”
“We Are Never Ever Getting Back Together” shot to #1 on the iTunes songs chart just after it was released.
As for the rest of the album, Red has 16 tracks including the title cut, though even more songs will be released as bonus tracks through different outlets. When asked why she chose that title, Taylor said that all of her emotions tied to these songs are red.
“They’re all pretty much about the kind of tumultuous, crazy, insane, intense, semi-toxic relationships that I’ve experienced in the last two years,” Taylor said, “All those emotions spanning from intense love, intense frustration, jealousy, confusion, all of that. In my mind, all of those emotions are red. You know, there’s nothing in between. There’s nothing beige about any of those feelings.”
While Taylor wrote every song on her last album, Speak Now, by herself, she collaborated with other songwriters and producers for Red. A duet with British pop star Ed Sheeran made the album. Taylor first discovered him when she saw his “Lego House” video on TV while on tour in Australia. Once she got back to the U.S., she ended up connecting with Ed to write songs.
Taylor says, “We wrote a song while sitting on a trampoline that was so much fun and we loved so much that we actually ended up recording it as a duet. It is going to be on the album, and I’m so excited because I’m such a huge fan of his.”
Taylor also spent a lot of time planning the artwork for Red. The cover is a picture of Taylor’s shadowed face looking down with her very red lips as the focal point. As she did with Speak Now, Taylor plans to include hidden, coded messages in the lyrics printed in the liner notes for Red.
“I’m trying not to be too cryptic with it,” Taylor says, “but I’m also trying not to give it all away because with the last album, it was like this guessing game, and people pretty much figured everything out. And I thought I was much more clever and cryptic about it than I was.”
The fact that her fans spent so much time looking for those messages means a lot to Taylor, though.
Taylor told her fans in the chat, “I’m really excited about the fact that you guys care about lyrics and you learn lyrics. That part of music is my favorite part of getting to do this. So, hiding little codes in lyrics is kind of a way of, I guess, encouraging that.”
Taylor promises to literally travel all over the world promoting Red during the release week in October. Another tour is also in the works, and you can look for Taylor to appear on ABC’s Good Morning America and Nightline surrounding the album launch. A feature on Taylor in Glamour with ABC’s Cynthia McFadden is also in the works.
Copyright 2012 ABC News Radio
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