Toby Keith wouldn’t have launched his Wild Shot mezcal liquor if it hadn’t been for his I Love This Bar & Grill chain of restaurants.
“I didn’t really have a house drink to offer and people would come in and say, ‘What does he drink?'” Toby told the Las Vegas Review Journal. “If you’re going to draw people in who are fans for whatever reason, it made a lot of sense to me to have my own [brand].”
Wild Shot has gone on to become the #1 selling mezcal in the U.S., and Toby is proud of that.
He says, “I don’t know if that’s the tallest pony in the circus or what, but it’s its own category.” Toby adds, “I can only introduce it to people. They have to like it.”
Toby recently promoted Wild Shot with an appearance at the 2012 Nightclub & Bar Convention in Sin City.
Copyright 2012 ABC News Radio
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